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What is Lead Generation? Strategy and Best Practices

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  Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. It’s an extremely important topic with vital implications, so we’re giving it the attention it deserves. Read on to learn about all things  B2B lead generation  — what it is, why it matters, and how to get it right in the modern digital marketplace. What is Lead Generation? Lead generation encompasses all activities relating to the identification and cultivation of potential customers. Companies use a variety of sales and marketing tactics to generate leads (as we’ll cover shortly), but one way or the other, it is essential to have well-defined processes in place. Relative to the B2C version, B2B  lead generation  tends to be more acutely targeted. If you sell tennis shoes, almost anyone could be a viable lead. If you sell content management software, the market is decidedly more distinct. High levels of competition and crowded marketplaces have made B2B lead gene
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Ultimate B2B Sales Guide: Definition, Steps, Hacks

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  Business-to-business (B2B) has changed incredibly over the years. From the dreaded practice of selling at any cost, the relationship between companies and clients finally shifted thanks to the increasingly tight competition. Clients know they have endless options. If you want to succeed, you’ll need a solid list of prospects. Otherwise, you’re wasting time and effort. Apart from the huge importance of building customer relationships, B2B sales aren’t as far off from B2C as many believe. High-level decision-makers have the same problems, feelings, and needs as an ordinary customer. The only thing is they’re busier. The challenge comes from proving to them that you’re worth their time. How do you stay ahead of the competition? We laid down an ultimate guide to help you create an award-winning B2B sales strategy. The B2B sales definition B2B companies are those who sell products or services to other businesses rather than customers. They’re a bit more complicated in terms of closing dea
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